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The Extended Organization
An open, globally integrated organization sharing information, processes, and decision-making between geographies,
divisions, and departments is more capable of competing globally and locally than an internally-focused company
built on multiple silos. The social aspects of the innovation process dictate that the organization support effective,
open, and candid communication and collaboration between all the entities of the innovation community – inside and
outside the traditional boundaries of the organization – and the ability for these people and groups to see their roles
and effect throughout the innovation lifecycle and the impact they have on the organization.
Collaboration
 Social Networking (Wikis and Blogs)
 Web Based Workspaces for Leaders and Innovators
 Intranet for Innovators and Front-Line Employees
 Extranet for Customers and Partners
 Internet for Customers and Prospects
Communication
 Presence Awareness
 Instant Messaging
 E-mail
 E-mail Alerts
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